Problem Definition Escalation

The client asks you to design a business card. You respond that the problem is really the client’s logo. The client asks you to design a logo. You say the problem is the entire identity system. The client asks you to design the identity. You say that the problem is the client’s business plan. And so forth.

As you can see, design is not just about making things pretty, it’s about business plans. Right?
This really made me chuckle. I’m sure a lot of designers have been guilty of this – I know I have. The funny thing is, as Michael points out, it’s a direct result of our insecurities as designers. We want people to think we’re clever problem solvers who can help in every step of their business. Really? I don’t know about you, but I got into design to make beautiful things and I intend to stay that way.

Semplicemente perfetto.

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