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Focalizzarsi sui propri clienti – Didoo
Didoo

Focalizzarsi sui propri clienti

Un post, di qualche settimana fa, tratto dal blog di 37signals, e che oggi mi è venuto utile per spiegare ad un cliente il concetto di “servizio” e di “specializzazione” (o meglio ancora, di “focalizzazione”) di tale servizio e del relativo “posizionamento” nella famosa “coda lunga”…
Qui il passaggio più significativo: “Ryanair promises four things: low fares, a good on-time record, few cancellations and few lost bags. […] A lot of people only really care about those four things Ryanair promises to deliver. By pleasing that core group, Ryanair is managing to do something that most airlines find impossible right now.”

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