Il “design” è solo per prodotti di nicchia

Systems thinking, some people say, is all very fine for luxury goods and services, but far too costly for the everyday items. Look at your examples – iPod, Mini Cooper, and Kindle – lower-priced, smaller-margin goods can’t do that! This argument is false, for the success is not due to expensive services; it is due to thoughtful analysis and provision of consistent coherent services. Whether it is a bargain airline (Southwest Air), bargain food (McDonald’s), bargain car rentals (Enterprise), or bargain hotels (Tata’s Ginger hotels in India), all it takes is the right point of view.

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