Personas
Una ricerca dettagliata sull’efficacia nell’uso di “personas” nel design di prodotto. Per chi non avesse tempo di leggersi tutto il paper, ecco una sintesi dei risultati:
“The results showed that, through using personas, designs with superior usability characteristics were produced. They also indicate that using personas provides a significant advantage during the research and conceptualisation stages of the design process […] photographs worked better than illustrations, and that visual storyboards were more effective in presenting task scenarios than text only versions.”